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wtw

[ dub-ul-yoo tee DUB-ul-yoo ] /ˌdʌbəl.ju ti ˈdʌbəl.ju/ (often just said as what's the word)

abbreviation

Wtw is texting shorthand for "what's the word?", a casual "what's up?" or "what's the plan?" It can also mean "what the what," a mock-shocked reply.

wtw has 4 meanings. Jump to: [What's the word?] [What the what] [Caption hashtags] [Not the company]

type abbreviation since 1953 seen on texting, snapchat, instagram, twitter-x status current

Can you still say it?

wtw is current: in active, unremarkable use. Safe to say right now.

What does wtw mean?

  1. 1.

    What's the word?: A casual opener meaning what's up or what's new. With a time attached, "wtw tonight?", it asks what the plan is.

  2. 2.

    What the what: A softened, jokey reaction to something shocking or strange: "the essay is due TOMORROW?? wtw." It stands in for a stronger swear.

  3. 3.

    Caption hashtags: In captions, #WTW can mean "what to wear" on outfit posts or "what to watch" on recommendations. That is a caption tag, not a text reply.

  4. 4.

    Not the company: WTW is also the brand name of Willis Towers Watson, the insurance and advisory firm, since 2022. It has nothing to do with the slang.

Wtw is a greeting with a question built in. "Wtw" on its own means what's up, what's new with you. "Wtw tonight?" means what's the plan, what are we doing. Either way the sender wants to hear what's going on, and "nm, wyd" is a perfectly good answer.

It's the texting form of an old spoken greeting, "what's the word?", which is why it feels a little warmer and more social than wyd. Wyd asks about you. Wtw asks about the whole situation: the news, the plan, the move.

In a different mood, the same letters mean "what the what." Someone drops surprising news and the reply is "wtw?!", a mock-shocked reaction that softens a stronger swear. Punctuation tells the two apart. A question about plans means what's the word. A string of question marks after bad news means what the what.

On Instagram and TikTok, #WTW in a caption usually means what to wear or what to watch. Nobody expects a reply to those.

Where did wtw come from?

The spoken greeting is old. "What's the word?" is recorded as a US Black greeting with citations back to 1953, often answered with the rhyme "Thunderbird!" That reply ties it to Gallo's Thunderbird wine, introduced in 1957, whose early radio jingle used the same call and response. Which came first, the street rhyme or the jingle, is unclear.

The texting abbreviation shows up on Twitter by 2017, and Dictionary.com defined it in 2018. The "what the what" sense is a minced swear, labelled informal and also African American Vernacular. It got a wide airing as a catchphrase of Liz Lemon on 30 Rock, which popularized it without coining it. Who first typed wtw as an abbreviation is unknown.

More sources: WTW - Dictionary.com · Liz Lemon - Wikipedia · Willis Towers Watson - Wikipedia · WTW - Wikipedia

How to use wtw in a sentence

wtw this weekend? i'm free after my shift saturday

she said the group project is due TOMORROW?? wtw

been a minute bro, wtw with you lately

In a conversation

A

wtw, you still coming to the game?

B

ya, leaving in 10, save me a seat

Slang related to wtw

Questions about wtw

What does wtw mean in text?
Usually "what's the word?": what's up, what's new, or what's the plan. As a shocked reply, "wtw?!" means "what the what," a softened swear.
How do you respond to wtw?
Answer like it's "what's up": say what you're doing or what's planned. "Nm, wyd" works. If it came with a time, like "wtw tonight?", suggest a plan: "pickup ball at 6, you in?"
What's the difference between wtw and wyd?
Wyd asks what you, specifically, are doing. Wtw is broader: what's happening, what's new, what's the move. A common reply to wtw is "nm, wyd."
What does wtw mean on Snapchat or TikTok?
In chats and on Snapchat, "what's the word?" In captions and hashtags on TikTok and Instagram, #WTW often means "what to wear" or "what to watch."
Is wtw rude?
No. It's a friendly greeting. The "what the what" sense is a softened, playful version of a swear, so it's milder than the words it replaces.
What does WTW stand for as a company?
Willis Towers Watson, the insurance broker and advisory firm, which has used WTW as its brand name since January 2022. It's unrelated to the texting slang.