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blud

[ blud ] /blʌd/ (sounds exactly like blood)

noun · also used as pronoun (a jokey "he" or "him")

Blud is British slang for a mate or bro: "you good, blud?" Online it's also a jokey stand-in for "he," as in "blud thinks he's on the team."

blud has 2 meanings. Jump to: [Mate, bro] [A jokey "he"]

type noun since 2006 seen on tiktok, twitter-x, gaming, discord, irl status current

Can you still say it?

blud is current: in active, unremarkable use. Safe to say right now.

What does blud mean?

  1. 1.

    Mate, bro: A friendly way to address a mate, especially a male friend, in London and wider UK youth speech: "you good, blud?" Spelled blud to set it apart from the everyday word blood, which it sounds like.

  2. 2.

    A jokey "he": A mocking stand-in for he or him, aimed at someone in a photo, clip or game lobby: "blud thinks he's on the team," "what is blud doing." The tone is teasing, not friendly.

Blud has two jobs, and they sound very different. Said to a friend, it's warm: "you coming to five-a-side, blud?" It means mate, bro, one of your own. That is the London use, and it sits with bruv, mandem and wagwan in the vocabulary of Multicultural London English.

Online it took a sharper turn. "Blud thinks he's on the team" is the caption for a photo of someone who doesn't belong in it. "What is blud doing" is the comment under a clip of someone making a strange choice. In this use blud is a pronoun, a jokey he or him, and it's teasing. The person isn't your mate. They're the punchline.

The meme use travelled far beyond the UK. Gamers use it about random teammates, and comment sections use it about anyone acting out of place, so plenty of people who say "blud thinks" have never been to London.

It isn't a swear word, and it isn't a gang reference. The spelling signals the London pronunciation of blood, as in blood brother: family, one of your own.

Where did blud come from?

Blud is an eye-dialect spelling of blood in its kinship sense, as in blood brother. Blood as a friendly term of address goes back to US Black English in the 1960s, and British Black speech was using it the same way by 1997. The blud spelling is in print by 2006 in London fiction. The London form is said to come from Caribbean Creole, where blood means family or a close friend, possibly reinforced by brother. It is a core word of Multicultural London English, an alternative to "mate" thought to come from blood brother.

The pronoun use grew out of meme captions. A screenshot captioned "Who invited my man blud" was circulating on Twitter by August 2021. A separate "thinks he's on the team" caption, first seen with bro, merged with blud by late 2022. By 2023 blud was working as a humorous third-person pronoun, and by 2024 TikTok explainers were covering it.

More sources: blud - Collins English Dictionary (Wayback Machine) · What does 'blud' mean on TikTok? - Dexerto · Multicultural London English - Wikipedia

How to use blud in a sentence

you coming to five-a-side after college, blud? we're a man short

blud joined the call just to eat crisps on mute for an hour 💀

calm down blud, it's one missed bus, not the end of the world

In a conversation

A

who's that in the corner of the squad photo

B

no clue, blud thinks he's on the team

Slang related to blud

Don't confuse blud with

bruv
Both are British ways to address a mate. Bruv comes from brother. Blud comes from blood as kin, and only blud became the jokey pronoun in "blud thinks he's on the team."

Questions about blud

What does "blud thinks he's on the team" mean?
It mocks someone who looks out of place, as if they're trying to join a group that isn't theirs. Blud here is a jokey "he." The caption grew out of a 2021 meme and spread through Twitter, TikTok and gaming chat.
Is blud an insult or a bad word?
Neither, in its main use. Said to a friend, it means mate. Used as "blud thinks...", it's teasing, but it isn't a swear word or a slur.
Is blud British or American?
British. It comes from London's Multicultural London English, with Caribbean roots. The older US Black use of "blood" as a term of address is a parallel, and the meme use is now worldwide.
What's the difference between blud, bruv and bro?
All three mean mate or buddy. Bruv comes from brother and is broadly British. Blud comes from blood as kin and is more London-coded. Bro is the American version, used in the same memes.
What does blud stand for?
Nothing. It isn't an acronym. It's the word blood, spelled the way it sounds in London speech, meaning kin or a close friend.
How do you pronounce blud?
Exactly like blood, rhyming with mud. It isn't pronounced "blude."